<iframe width=”560″ height=”315″ src=”https://www.youtube.com/embed/fuBR1qYAwBM” title=”YouTube video player” frameborder=”0″ allow=”accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture” allowfullscreen></iframe> hey there this is Jophiel with SkyPoint Studios and today I want to talk about what is retargeting when it comes to advertising and marketing so retargeting is a really cool technology which is based on cookies and tracking and basically allows when a customer comes to your website and they’re looking at some different products or your services and they’re thinking about buying but they’re kind of on the fence maybe they’re just doing a little bit of window browsing and just checking things out what happens is they can get a cookie on their computer showing that they went to your website and then that cookie can be used on advertisers retargeting advertisers you can buy into these retargeting advertisers which will then display ads that will link back to your website on all the websites that they go to afterwards so if they’re going to target or some news sites or some other like related websites on the web that run these retargeting ads they’re going to see your business on those other websites with an ad clicking back to your website so this can be very powerful because the customer has already expressed interest in your product or your service they’re definitely been looking at shopping and buying from you however they’re going about their day-to-day activities on the web and now they’re getting reminders on these ads hey maybe you should come back and buy from us and there’s a pretty high percentage of conversions off of retargeting ads so if you’ve been thinking about how should I should be advertising online should I be doing google ads Facebook ads maybe consider doing retargeting ads especially for particular brands that have a very good market position like if you’re a brand new company retargeting maybe doesn’t work as well for you but if you already have some good brand positioning people know about you and you’re the type of brand where people will go look at you and kind of check out your products first before making a purchase maybe a high ticket item retargeting can work really really well so this is Jophiel with skype studios thank you so much for watching this video